Current Crimes and Criminal Issues - 925 Words

Current Crimes and Criminal Issue Hasaye S. Newton CJA 394 October 6, 2015 Juan Campos Current Crimes and Criminal Issue Global crime are not as many as local or regional crimes, they range from illegal immigration, cybercrimes, terror, racism and terrorism. The war on terror in the aftermath of the attacks of Sep. 11, 2001 has undermined human rights globally, according to activists and experts who when the UN conference in Paris. Immediately after Sep. 11 2001 there was dramatic change in government policies in regard to terrorism, suspected terrorism, and the monitoring of citizens, with the underlying believe that human rights norms as established in conventions and treaties no longer apply, Joanne Mariner, director of†¦show more content†¦The United States also reacted by causing a blackout in China’s internet for about a day. U.S. military officials have were increasingly vocal about cyber espionage and attacks launched by China, Russia and other rivals. A Pentagon report in April said cyber hackers associated with the Chinese government repeatedly targeted U.S. military networks last year seeking intelligence After the last attacks in June the U.S Military deploy the thirty-second Marine expedition Unit are currently deployed to the North Pacific Ocean to react if any kind of cyber or terror crime does occur from Asia. Cybersecurity has become the U.S. government priority in the past year, after a string of denial of service (DOS) attacks on government computers and hacking attempts of the CIA main computers, But while many of these sophisticated cyberattacks have sought to inconvenience governmental agencies that have little impact on day-to-day public life, many in the government are increasingly worried about an attack on the energy sector. Each military service has contribute manpower toward a new force of â€Å"cyber warriors† to the U.S. Cyber Command, which will focus on three key areas: defending DOD information networks, supporting combatant commands and defending the nation. I recommend the United States sets up an anti-cyber committee to fight cybercrimes worldwide to protect the interest and the identities of itsShow MoreRelatedThe Criminal Justice System1700 Words   |  7 PagesIn order for the Criminal Justice System to effectively deter crime, it is imperative to understand what causes crime, understand why crime exists and why offenders engage in criminal behaviour. In the 18th century criminologists such as Jeremy Bentham, Cesare Bonesana-Beccaria and Cesare Lombroso all established criminological theories, in an attempt to achieve this goal. The most influential theories are known as the Classical and Positivist perspectives. 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With such are large prison population, the resources needed to operate isRead MoreSolving The Consensus And Conflict Model942 Words   |  4 Pagesthe consensus and conflict models as explanations to the origin of criminal law. First it is important to distinguish the difference between the two models. According to the textbook â€Å"Criminal Justice Today† the consensus model is defined as a criminal justice perspective that assumes that the system’s components work together harmoniously to achieve the social product we call justice and the conflict model is defined as a criminal justice perspective that assumes that the system’s components functionRead More235764916 CJA 394 Week 1 Criminal Justice Overview Paper SAMPLE page only1665 Words   |  7 Pagesï » ¿ Select one of the following issues: †¢ Racial profiling †¢ Prison overcrowding †¢ The war on drugs †¢ Increased use of technology †¢ Cultural diversity Write a 1,050- to 1,705-word paper addressing how your selected issue affects the criminal justice system as a whole. †¢ Describe some of the change(s) the criminal justice system as a whole has made in response to the issue you selected. †¢ Include your opinion on whether the changes are sufficient. 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Marketing Mix †Literature Review and Company Example Free Essays

Marketers develop strategies for each of these components to facilitate mutually satisfying exchanges with a target market. (Lamb et al, 2009). Each or all of the components are variable and may be fine tuned, depending on external and internal influences, to achieve the best blend that will produce the desired result for the companies offering. We will write a custom essay sample on Marketing Mix – Literature Review and Company Example or any similar topic only for you Order Now This report describes a literary review of each of the four components and an example of how each is implemented in a real world scenario. 3Marketing Mix 4P’s Place Literary Review The â€Å"place† component of the marketing mix 4P’s refers to the distribution channel through which products are marketed and sold. In the view of Lodish et al. (2001) distribution encompasses all the activities that need to be performed so that the product’s offering bundle is transfered productively from seller to customer who will buy and benefit from the offering. Similarily Lamb et al. (2009) state marketing channels facilitate the physical movement of goods through the supply chain, representing â€Å"place† in the marketing mix and encompasses he processes involved in getting the right product to the right right place at the right time. In the book Rethinking Marketing, Hakansson et al. (2004) quote the wording of Kotler (1991) which describes â€Å"place† as various activities the company undertakes to make the product easily accessible and available to target customers The choice of distribution channel, and which intermediaires are involved between the seller and final customer, through which the transfer occurrs and how these are managed has a big impact on the offering bundle. Lodish et al. 2001) Selection of the distribution channel(s) will determine whether the product is sold directly, indirectly or both (multichannel distribution). Trade-off’s and balances will be determined depending on how direct or indirect the distribution system is designed (Lodish et al. 2001). Selling direct may reap higher margins and profitability but at a possible cost of lower sales volumes. Selling indirectly through distributors may produce higher sales volumes but at a lower profit margins.The choice of direct channel distribution only offers one route from the manufacturer to the end user, direct. 4 The choice of indirect channel distribution requires further evaluation and assessment as there are a mulitude of routes from the manufacturer to the end user ie, multiple distributors, exclusive distributors, wholesaler, retailer, franchisee, value add reseller, agent etc. The choice of sales channel maybe somewhat limited by the type of product on offer, ie sweets and candy require a different marketing channels to luxury cars or industrial machinery (Lamb et al. 009). The literature reviewed highlighted multiple variables and considerations that need to be assessed when establishing marketing channels. In all the literature was there no mention of the environmental impact that marketing channel decisions can have. The place component of the marketing mix is fundamentally concerened with how the product gets from manufacturer to buyer, therefore it is inevitable that marketing place decisions will have some impact, good or bad, on the environment.In a world pre-occupied by climate change and consumer concern and awareness of the environmental impact of everything we do, it can surely only be a matter of time before consumer awareness starts questioning and rationalising the real cost of distribution channels utilised by manufacturers. Will consumer pressure permit goods to be manufactured and transported half way around the world when similar goods, produced locally, are available? The world, consumer awareness and the marketing mix, including the place and distribution channels, are constantly evolving.Will tomorrows marketers and entrepeneurs have to include environmental cost as a criterior in their evaluation of sales and distribution channels? Will proximity of where a product is produced and ultimately sold become a factor in establishing the marketing distribution channel? How will this influence or be reflected in the various common concepts of â€Å"place† mentioned in paragraph 2, ie delivering the right product to the right right place at the right time? 5 Company Example of Marketing Mix 4P’s Place – Ritchie Bros.Auctioneers Ritchie Bros. Auctioneers (RBA) is the world’s largest industrial auctioneer, with 39 auction sites located worldwide. RBA sold US$3. 57 billion of used and unused equipment at 340 unreserved auctions in 2008, including a wide range of heavy equipment, trucks and other assets for the construction, transportation, agricultural, material handling, mining, forestry, petroleum and marine industries. (http://www. rbauction. com/index. jsp) RBA offer a unique sales proposition to both sellers and buyers of equipment at their auctions. Having a reputation for conducting fair ethical auctions, without artificial price manipulation, every RBA auction is unreserved, meaning there are no minimum bids and no reserve prices. Every item is sold to the highest bidder on auction day, regardless of price. (http://www. rbauction. com/buying/buying-benefits. jsp) All buyers (bidders) cannot resist the chance or opportunity to purchase something below its intrisic value. Conducting unreserved auctions provides the opportunity for this to occur and thus generates a large stream of potential fee paying bidders. For the sellers of equipment, RBA conducting unreserved auctions provides them with a pool of targetted and focused potential buyers for their equipment, and a guaranteed minimum sell price, provided by RBA. Although RBA are not a manufacturer of any physical product, the â€Å"product† they are selling is the conducting and facilitation of unreserved auctions. This product is sold directly to a large worldwide customer base of equipment buyers and traders and no intermediaries, franchisees or agents are used. Equipment ready for auction 6The cornerstone of RBA business is their database of potential bidders (buyers) to whom they target marketing material directly. The advsertising department is their secret weapon and by the 1980’s had built a preeminent mailing list of over 100,000 potential buyers to whom brochures are mailed prior to all auctions. (Rodengen 2001) Considering the growth of the company since then it can be safely assumed today’s direct mailing list is now many times this Sample direct mail flyer. Millions of these are sent out annually directly to customers. size.RBA revenue is generated from 10-20% sales commission, charged to the buyer, on every product sold. The key to their business success is their direct access to a large number of bidders (RBA customers) and their willingness to participate in unreserved auctions, always looking for a bargain. RBA are able to aggorgate large amounts of new and used equipment under one roof in one auction and thus provide potential buyers with right product at the right place at the right time. RBA are a worldwide organisation and the epitomy of direct marketing.RBA direct marketing approach to customers is legendary in generating customer loyalty and satisfaction and the organisation is very open and approachable from the top down. The pre auction barbecue parties are an important part of the overall auction event giving the staff, from company owner downwards, the chance to mingle with customers and make contacts (Rodengen 2001). 7 Their customer service approach is in total contrast with other large direct marketing channel corporations whose management and owners generally remain annonmous, distant and isolated. An auction taking placeIn 2004 RBA introduced live internet auctions enabling biddings from anywhere in the world to bid on any piece of equipment and thus virtually bring the product to the buyer, where ever they may be. â€Å"RBA auction brochures are sent to buyers around the world to ensure the success of the sale is not completely reliant upon local bidders. † (Rodengen 2001) 8 Marketing Mix 4P’s Product Literary Review Product is the most important element of the marketing mix. Without product, an organization will not be able to determine or carry out the entire element in the marketing mix.Suffice to say that without a product or service to sell, there would be no business (Pigden. J ; Foley. J, 1999). Product can be tangible or intangible; it can be a physical good, service or even an idea such as advertisement. Tangible values include values which can be measured or touched such as the audio system of your home. Intangible values are values that cannot be measured or touched such as the enjoyment the customer will get from the product. Remember that you do not sell a ‘product’ to a customer, but you sell a ‘benefit’ that the product gives to the customer (Westwood. J; 2002).It is important that a product is continuously improved to bring it up to date and prevent it from being overtaken by competitors. For example, Hero, a company with various products in the food sector but a low market share in the breakfast cereal category, was thinking about how to gain market share in the cereals market. The breakfast cereal category was highly fragmented and saturated with varieties. Hero was not finding opportunities within this market. The solution was to redefine the utility of the cereals. Instead of marketing them as a breakfast complement, the thought occurred to sell them as a healthy snack at any time of the day.By merging the concepts of cereals and chocolate bars, a new category was born: cereal bars. This product was a breakthrough and today we consider it something standard. 9 A product must have the right features and supporting elements such as attractive design, function well, warranties, guarantees, after sales support and so forth. ? Pricing must be right – company will generate a healthy profit when consumers purchase in bulk. ? Placement of product goods must be in the right place at the right time. Ensuring that the goods arrive when and where they are wanted is an important operation. Promotion is a key aspect of marketing mix. It involves disseminating information about the product and advantages of the product to the target consumers. Promotion can be divided in to above the line and below the line. A successful promotion plan will help a company to spread costs over a larger output. When producing a product it is vital to consider the needs of target consumers. The product element is the product itself, getting the price right involves examining customer perceptions and rival products as well as costs of manufacture, promotion involves engaging in a range of promotional activities e. . competitions, product popularity etc, and place involves using the best possible channels of distribution such as leading supermarket chains depending on what is the nature of the business. The product is the central point on which marketing energy must focus. Finding out how to make the product, setting up the production line, providing the finance and manufacturing the product are not the responsibility of the marketing function. However, it is concerned with what the product means to the customer. Marketing therefore plays a key role in determining such aspects as: ?The appearance of the product – in line with the requirements of the market ? The function of the product – products must address the needs of customers as identified through market research. The product range and how it is used is a function of the marketing mix. The range may be broadened or a brand may be extended for tactical reasons, such as matching competition or catering for seasonal fluctuations (Kotler. P ; Bes. F; 2003). Alternatively, a product may be repositioned to make it more acceptable for a new group of consumers as part of a long-term plan. 10Company Example of Marketing Mix 4P’s Product – Qian Hu Corporation Therefore, a good example would be Qian Hu Corporation Limited. It is an integrated â€Å"onestop† ornamental fish service provider ranging from breeding of Dragon Fish, farming, importing, exporting and distributing of ornamental fish as well as manufacturing of aquarium and pet accessories and distributing them to local and overseas customers. Its product elements in the marketing mix can be categorized into three main areas which are manufacturing of fish and pet accessories, manufacturing of plastic bag and farming, importing, exporting and distributing of ornamental fish.Ornamental Fish The Company currently involves the wholeprocesses of import, export, breeding, quarantine, conditioning, and farming and distribution activities. All this decorative and attractive fish are imported from countries in South-East Asia, South Sample product ornamental fish America and Africa which then be bree d in Singapore whichever can. The Company currently exports more than 500 types of species and varieties of ornamental fish directly to more than 80 countries as well as distributes to local retailers and exporters.The ‘Dragon Fish’ which the Company breeds is increasingly regarded as a premium brand in Northeast China and spreading fast across the whole China. Accessories The Company does not only provide fish as their only product as they care and think of customers’ needs and wants. Therefore, Qian Hu take a step further by distributing, supply and selling of pet and fish accessories complements the ornamental Sample product accessories fish operations as a complete â€Å"one-stop† shop. 11 The Company distributes more than 5000 types of aquarium and pet accessories for more than 20 major manufacturers and principals to local retailers and o wholesalers in Asia, including supermarkets operated by NTUC FairPrice, Cold Storage, Carrefour, Lotus and Tesco, etc. Other than that, Qian Hu has developed its own brands of aquarium and pet accessories under the name â€Å"Ocean Free†, â€Å"Delikate†, â€Å"BARK†, â€Å"Nature’s Gift† and â€Å"ARISTO-CATS YI HU†. The Group also has production facilities in Guangzhou, China to manufacture aquarium and pet accessories for the Group as well fo r other businesses. Plastic bags As an ancillary business, the Group manufactures plastic bags for its own use in the packing of ornamental fish for sale in a separate factory located in Woodlands.The plastic bags are also supplied to third parties in the ornamental fish, food and electronics Sample product plastic bag industries. 12 Marketing Mix 4P’s Pricing Literary Review In the simplest sense, price is that which is given up in exchange for the good or service. Price is also previously called fees , tariffs , charges , interests. (Kotler P, Bes TD, 2003) Among the 4 main element present in the marketing mix ; Price is the only element that produces revenue; all other elements represent costs.Price has the utmost flexibility among all the elements of the marketing mix. Pricing can be changed quickly as it is not bounded by fixed components such as product features or channel commitment. At the same time, pricing is the key issue faced by many organizations small and large alike. (Hussey D, 1998) Factors to consider when setting price Before setting a price, the company must decide on its objectives for the product. Objectives are divided into 3 main classes as follow; 1. Profit –Oriented Pricing Objectives 2. Sales – Oriented Pricing Objectives 3.Status-Quo Pricing Objectives Many companies use current profit maximization (profit- oriented pricing objectives ) as their pricing goal. They estimate demand and costs will be at different prices and choose the price that will produce the maximum current profit, cash flow, or return on investment. 13 Other companies want to obtain market share leadership (sales-oriented pricing objectives ) To become the market share leader, these firms set prices as low as possible. Strategy for the above objectives are as follow ; 1. Price Skimming When you are offering a new or innovative product you can initially charge a high price, since the â€Å"early adopters† aren’t very price sensitive. Then you lower prices to â€Å"skim† off the next layer of buyers, etc. Eventually, the price will drop as the product matures and competitors offer lower prices. 2. Penetration Pricing You set a low initial price in order to penetrate quickly into the mass market. A low initial price discourages competitors from entering the market, and is the best approach when many segments of the market are price sensitive.Amazon. com, for example, offers a discount price and may lose money on the first sale, but this way they gain more customers who will purchase products later at a lower marketing cost (since it costs much less to attract them back for the second or third sale if they are happy with their first purchase experience). Cheap products are not taken seriously by some buyers unless they are priced at a particular level. 3. Odd-even pricing takes advantage of human psychology that feels like $499. 95 is less than $500.Studies of price points by direct marketers have found that products sell best at certain price points, such as $197, $297, $397, compared to other prices slightly higher or lower. 4. Bundle pricing is offering two or more products together in a single package price. This can offer savings to both the buyer and to the seller, who saves the cost of marketing both products separately. And the customer is willing to pay more because he perceives that he is getting a lot more, even though the cost to the seller may not really be that much more. 4 Considerations to be taken in when choosing a strategy for pricing are divided into 4 main classes as follow ; 1. Unfair Trade Practices 2. Price Fixing 3. Price Discrimination 4. Predatory Pricing Two Main pricing objectives stand out : ? To maximize short –term profits. Here you try to squeeze as much money out of the sales of the product as possible , even though fewer customers may make a purchase of the product. Strategy maybe to charge premium prices for website design services.However it may result in fewer customers , but then dealing with a lot of customer multipiles your problems. ? To gain market share , the other main strategy is to price your service lower to gain market share. The profit may decrease however , we can slowly fine tune the prices back as time passes (Holden K, 1994). Pricing Approaches Here are some cost-oriented approaches to pricing that I’m sure you are familiar with: ? Standard mark-up pricing. Typically a manufacturer marks his price up 15% over his costs, a wholesaler 20% over his costs, and a retailer 40% over his costs.The retailer gets a larger markup based on the idea that, since he is closest to the end user, he is required to spend more services and individual attention meeting the buyer’s needs. ? Cost-plus pricing adds a small percentage to the retailer’s costs — and â€Å"cost plus 5%† sounds so harmless and will in turn attract buyers. 15 ? Experience curve pricing assumes that it costs a company less to produce a product or provide a service over time, since learning will make them more efficient. Then there are competition-oriented approaches to pricing that you’ll recognize: Customary pricing is where the product â€Å"traditionally† sells for a certain price. Candy bars of a certain weight all cost a predictable amount — unless you purchase them in an airport shop. Example at vivocity candy empire ? Above-, at -, or below-market pricing. Certain stores advertise â€Å"low cost† or â€Å"discount† pricing. Others price at the market, while others deliberately price abovethe-market at premium prices to attract prestige buyers. ? Loss-leader pricing works on the basis of losing money on certain very low priced advertised products to get customers in the door who will buy other products at the same time. Flexible-price policies offer the same product to customers at different negotiated prices. Cars, for example, are typically sold at negotiated prices. Many B2B sales depend on negotiated contracts. Marketing element pricing main key points are what price level to adopt after comparison with the market trends and analyst ,various competitors price range and consumer perception towards the pricing ; Specific prices to adopt ; price policy such as one price or varying price price maintenance , usage of list prices ; Profit margin to adopt for the price or the entire trade itself . Borden, N H, Baker M J 2001) Last but not least many companies fine-tune the base price with other pricing tactics such as discounts , allowances , rebates , value –based pricing , geographic pricing and other pricing tactics. 16 Company Example of Marketing Mix 4P’s Pricing – Qian Hu Corporation Taking into consideration Qian Hu key competitive strengths as follows: ? Proven track record for the quality of fishes which they bred ?Having their own factories in china Quangzhou which inevitably results in the choosing of the Pricing objective – ( Profit Oriented ) Strategy – ( Price Skimming Strategy ) Therefore, a good example would be Qian Hu Corporation Limited. It is an integrated â€Å"onestop† ornamental fish service provider ranging from breeding of Dragon Fish, farming, importing, exporting and distributing of ornamental fish as well as manufacturing of aquarium and pet accessories and distributing them to local and overseas customers.Q ian Hu Corporation has its own manufacturing factories based in Guangzhou china and given the fact that they have a proven track record of quality for its fishes hence the pricing is slightly above average. Advantages ; ? High Profit margin as there is the absence of a middle man in the product life cycle ? Perceived Premium quality fish bred by QIAN HU Corporation Disadvantages ; ? High Prices attract entries of new competitors ( however this will not affect Qian Hu Corporation much as they have a wide network around the world and ith their given reputation they have quite a solid foothole in the ornamental fish industry) 17 Due to the fact that the company is acting as the one of the main exporter in the industry of ornamental fish and also the foremost agent in the product life cycle hence their pricing objectives would be profit oriented and strategy that they applied is price skimming. 18 Marketing Mix 4P’s Promotion Literary Review Promotion is defined as an activity, s uch as a sale or advertising campaign, designed to increase visibility or sales of a product. (http://www. investorwords. om/3897/promotion. html) Promotion is one of the most exciting elements in the marketing 4 Ps. The word â€Å"promotion† excites both business owners and end users. To business owners successful promotion campaigns bring high sales revenue to the company and at the same time increasing its products awareness and gain market share. To end consumers, promotion campaigns mean that consumer can get the product that they want at a special price or come with free gifts or bundle. Successful promotion campaign is like a â€Å"bridge† that brings business owners and consumers together. Promotion for different product mix is happening every single second in our daily life. Within promotions, there are many modes of promotion activities available to drive Sales Revenue. They includes Personal Selling, Sales Promotion, Public Relations, Direct Mailer, Trade Fair and Exhibitions, Advertising and Sponsorship just to name a few. All of these elements are closely knit together for a product launch or marketing campaign. 19 Sales Promotion. Sales promotion is the act of influencing customer/ consumer perception and ehavior to build market share and sales that reinforce brand image (Kotler et al. , 2006) However defined, the following statements by industry respresentives provide perspective on what is expected from Sales Promotion ? â€Å"Providing consumers with a reason – beyond price – to buy now or again. † – Kelvin Smith, Kellogs ? â€Å"Reinforcing the brand and creating an action† – Shireen Moore, Communicator ? â€Å"Giving consumers a reason to buy now. ’ – Pam Laufman, Nickeloden Sales promotion tends to be thought of as being all promotions apart from advertising, personal selling, and public relations.For example the BOGOF promotion, or Buy One Get One Free. Others include couponing, money-off promotions, competitions, free accessories (such as free blades with a new razor), introductory offers (such as buy HDMI TV and a Free HDMI Player plus free installation), and so on. Each sales promotion should be carefully costed and compared with the next best alternative. 20 Advertising Advertising is the paid promotion of goods, services, companies and ideas by an identified sponsor. Marketers see advertising as part of an overall promotional strategy (http://www. wordiq. om/definition/Advertising) Advertising is often used to create awareness, gain consumers’ mind share, develops attitudes and transmit information in order to gain a response from the target market. There are many advertising ‘media’ commonly available such as ? Daily newspapers (Straits Times, The New Paper, Sin Min, Wan Bo, Business Times) ? Magazines (Human Resource Magazine, MediaCorp’s I Weekly Magazine, Go Magazine, FHM), ? Television (Mediacorp Channels, Starhub Cable TV) cinema ? Outdoor advertising (such as posters at Bus Stops, Posters on SMRT, Taxi and bus sides) and ? Internet advertising (such as Google Ads, Yahoo Ads, MSN).Advertising is a â€Å"Paid For† communication and often, one of the more expensive way compared to direct mailer. How much to pay for Advertising is often in relation to the scale of the marketing campaign and how much mindshare and revenue that the company hope to achieve from the consumer. 21 Company Example of Marketing Mix 4P’s Promotion – Comat Training Services Pte Ltd Established in 1984, COMAT is an established leader in Information Worker Education ; Training over the last 25 years. COMAT is invested by Singapore Technologies Electronics, through its subsidiary ST Elect (Training ; Simulation). As a natural extension, COMAT is the extended training arms to ST Elect (T;S). COMAT offer internationally recognized certification programs from Microsoft Certified Application Specialist (MCAS) for Office 2007, Microsoft Office Specialists (MOS) for Office 2003/XP, International Computer Driving License (ICDL) to in-house developed programs in performance-centric SkillzXpressâ„ ¢ series. It also remains fully cognizant with advance technologies and offers comprehensive technical training programs for IT Professionals and Developers. These programs cover vendor-centric technologies such as Microsoft and IBM to Open Source Training.COMAT serves 3 major sectors. ? Public Sector – Government Bodies, Government Step boards and Agencies ? Corporate Sector – Major MNCs Companies and SMEs ? People Sector – Consumers COMAT has always been engaging Corporate and Public Customers using the B2B (Business to Business) business model for the last 25 years. Realizing that there is a huge demand in the consumer market for Microsoft Certifications (both technical and end users), Project Management and ITIL (Information Technology Infrastructure Library) Certifications, COMAT has decided to compete in the consumer market in 2004. 2 To gain market mind share and product awareness, COMAT held regular promotion for Microsoft Advance Technologies Certifications, Microsoft Information Workers Certifications and Project Management courses and certifications. The methods of promotion adopted by COMAT marketing team, are advertising on newspaper (via Straits Times, Today Newspaper), corporate magazine (Via Human Resource Magazine), internet advertising (via yahoo and Google search ads) and also participate in regular road shows, exhibitions and seminars to gain public awareness.COMAT also uses promotion strategy like bulk discounts, Buy One Get One Free (BOGOF) and Certifications bundling at special promotion rates. Types of promotions strategies adopted by COMAT Sales Promotion Sales promotion is the most commonly used promotion strategy in the training industry. This strategy is often used by COMAT to promote newly launch products or current â€Å"Hot† products. Being consumer of 20th century, one of the buy ing factors that the consumer will consider before buying anything is the price of the certification that they have to pay and also what kind of bundling the training company is offering.The consumers will normally compare the sales promotion prices and how the certification is bundled within competing companies that offer the same solutions, therefore a good promotion strategy is critical to the success of a good company. Advertising on daily newspapers and corporate magazines This is one of the most effective promotion strategies as it has one of the best reach to the consumer market. Advertising on complimentary newspaper like Today has enabled the company to reach out to close 3 millions readers each day hence enhancing the consumers’ awareness on COMAT’s product, services and sales promotion. 3 Seminars COMAT has been conducting short regular seminars on subjects like Project Management, Microsoft Certifications and customized Microsoft Office â€Å"Brown Bag† sessions as part of its customer retention and customer acquisition program. Seminars are conducted in â€Å"Tips and Tricks† style of delivery. The speaker will cover the essential tips in their areas of expertise in a lighthearted and stress free environment to encourage learning. Attendees who have attended these seminars will gain some quick takeaways from the session. Promotion booths are set up to promote CO MAT’s courses in the seminar location. Each of the attendees will be given a handout for the information on the seminar as well as the sales promotion for some of the company offering. These handouts are all prepared by the marketing teams before commencement of seminars. Some of the seminars conducted have over 200 attendees. These seminars have created face to face opportunity chance for the sales people to engage with potential clients who attends the seminar. Electronics Direct Marketing (EDM) COMAT use EDM as a monthly update to existing customers on the latest offerings and new products. How to cite Marketing Mix – Literature Review and Company Example, Essays

New Media Roles For Technology Education - Myassignmenthelp.Com

Question: Discuss about theLiterature review of the opportunities of new media roles can impact for design and technology education. Answer: Introduction The new media concept comprises of all the practices that arise from the culture that has arisen in the internet world. They comprise of instant messaging, online chat rooms, blogs, communication software and wikis. The concept of technology is tied to the usage of new media for learning purposes. Mediated learning is defined as the usage of technology in education and communication content, such as mobile devices, virtual reality and computers. The cultural phenomenon surrounding the applications in media describes well the term new media. This literature review seeks to study the enormous new opportunities presented by the new media for the technology and design education. According to Manovich 2001, there are some crucial concepts that determine the core of what is entailed in the design and technology. Without the existence of the internet, there would be no new media. The new media entails five principles, modularity, numerical representation, transcoding, and variability, and a utomation. In the new media, modularity comprises of the code images, pixel, and sound. In the design, the modularity occurs when the designer does the separation of the design element into the chunks. The described principle creates a basis for the separation of the old media from the new media. With the higher increase in the communication and information technology, accessing of university learning content has widely spread. The study investigates the role played by the new media and its impact on the opportunities it presents for the technology and design education. The researchers seek to achieve its objective of the integration of information and communication technologies and mobile into the technology and design education. The study seeks to explore the recommendation and new insights for the approaches to understanding and analyzing the various ways new media can enhance the everyday design and technology education practices. Background New media comprises of various features, virtually, interactivity, cyberspace, hypertext, and interactivity (Lister,2003).Mediating learning occurs through the embedment of this concept into technology and design. The term mediating learning refers to the various ways that objects used for learning have various properties to the information imparting ways of the tradition. The objects used for learning may include the mobile which takes advantage of the wireless connection that allows the user to receive and send contextual information. They might be collaborative as it may make use of the software that is social. According to (Sharples .,2000), united kingdom universities have been making advances in the technology when it comes to mobile learning and the mediated computer learning. The purpose of the study is to research the modalities of a new assessment of the new media in the context of learning. Hence the continuation of the learning threads in the future would involve prototyp e learning tools developments. There will always be the scenarios of the technology usage for which the basic study are not in existence to provide the guideline in the design(Dumais and Cwerwinski 2001).The study will place emphasis on scenario learning with the mobile and computer technology in the technology and design industry. The usage of mobile technology for learning purposes has become more widespread. The study seeks to find out if these advancements are worth of improvement or not. To assess the worthiness of the improvement brought about by the mediated learning technology in the skills and knowledge improvement, the study requires the concentration of a specific learning and teaching method in a certain field with certain students.The recent tendencies of the mobile learning for the technology and design education supplied the mobile devices required to the students for assessment of the mobile learning(Kimbell,2005).The study seeks to develop the flexible learning, that is learning that integrates the interests the students own learning method. Technology features The mediated learning technology comprises of the laptops, desktop computers, the software, the mobile phones and PDAs, and MP3 player. Social software is a technical term that refers to the application which facilitates communication and is less generic (Bailey and Card 2009). Web 2.0 technology refers to the shift in the internet practices which reflect the growth of the media technology that is of new media. Web 2.0 has elements of the new media technology, which charting the shift to the new internet from the old internet. The method of information displaying has a great impact on how the information is usable in practice. The internet is rich in resources available to the student of technology and design. The websites such as the IEEE virtual museum and technology and design contains useful information that can benefit the student (Cramer, K. R and Snider 2007). New media application There is an improvement in the University of Loughborough learning technology. The university has a server lboro environment for virtual learning to take place.at this site, the student in the design and technology department can access the learning materials. However, there is an argument that the resource is not being fully utilized, as creatively as it might for the technology and design education, owing to its innovation that is partly. Consequently, the scenario within which this application is applicable for technology and design education would be sightseen ("Virtual Servers | IT Services - Staff | Loughborough University" 2014). Web audio-visual techniques. Tutored video instruction and application that was invented by the Stanford university students. Students made a pre-record videotape of the lecture delivered in the classroom. There was a slightly smaller disparity between the students who attended the lecture and those who did not attend the lecture. During the time of playing the tape, the lecturer encouraged the students to ask for questions on areas they did not understand. Through this collaborative learning, the student who attended the lecture outperformed those who did not attend the lecture. Web-enhanced education has propelled the distributed video tutored instruction. This application has proven to be more effective since the students collaboratively share notes. Use of the interactive video instruction has been adopted in the technology and design education to facilitate the learning, to identify the video learning tool as useful and develop the prototype interactive video application for the students. However, the lecture provided a feedback that the student should be controlled in order for this type of technology to be effective and successful. The issue of the diminishing control of the lecture can be a hindrance to the learning with the blogging of mobile video. The edveNTUre system designed at the University of Singapore sought to do design implementation considerations that aim to make the learning more of people-oriented fun and very interactive. This was achieved through the development of video talking head that synchronizes with the lecture presentation and a text chat arena and live audio-video that could be used for the collaborative virtual classroom. They placed an emphasis on noting down the changes that occurred with the implementation of the system from the teacher-oriented to the student-oriented methodology in learning and teaching mode. It was argued that the students should be evaluated based on their skills in solving problems rather than how memorizing of learning materials. However the critical factor in ensuring the success of this online learning is the development of the sense of community among the students. Opportunities new media poses. Student controlled leaning This provides the usage of the photo and video capabilities in the mobile devices for assignment. With the use of the available multimedia message service in every mobile phone technology, the student can record themselves explain a problem and offering a solution. They then can send the recorded work to their workspace on the server. This can contribute to their overall final grade through providing a demonstration of their ability to critically think and design solution in a variety of various context(Bush 2018). The major advantage is that it makes the use of the context-aware nature of the mobile technology. The various ways of video content collation and accessing the learning server can create a portfolio that is more vital for useful employment (Joy ,E.H and Garcia,F.E 2000). The learning outcome achieved through the use of the recording facilities of the image using the mobile devices for the design and technology education identified comprises of the ability to obtain the information about a design in the context of its use. It is believed that the learner will achieve some sense of-of the requirement in design whenever they are, hence developing observational skills that are sharper(Okita 2016). Lecture delivered learning Usage of the video audio capabilities of the mobile mp3 players for the technology and design lectures. iPod developed by the Apple computing has given rise to the portable audiovisual digital media. The media aims to podcast the tutor's lecture on the learn server that can be accessed through the students own mobile device. The scenario involves the workshop activities carried out online within the department, which can be accessed through learn student server (Eynon,R 2008). Learning outcomes identified were similar to the above scenario. Never the less, this media provides the opportunity for the student's accessibility, those with disabilities and those on the move. The information existence has various formats which have positive impact on the learning outcome (Frezzo 2014). Wiki technology The wiki was developed in a way that gives the user the mandate to edit, add or remove content. Usage of wiki technology has proven to be useful technology-mediated for designers. The combination of wiki technology and video game usage is helpful to the student in the information technology field. This is because it helps them with the process of design (Rouse 2015). The wiki technology provides the opportunity of offering more facilities for collaboration and communication. In addition, it offers the student own implication of skills and knowledge retrieval and communication. Conclusion It has been argued that the field of the media should be analyzed at the level of culture, or individual level or the institutional level. Various study methodology has to be used to ensure that it can answer any question that arises. The study action can be taught as an inquiry management meta-process and any action on the issue(Hearn foth 2004:p.3) The future of this literature review study will be implemented through usages of the data collection methods, such as the quantitative study, usability studies, data collection methods and study action in the implementation form. The question under study being, literature reviews on the opportunities of the new media roles impact on the design and technology education. Various cases have been illustrated and corresponding research to the various cases has revealed the useful design implication for the teaching implementation and the applications of learning. The investigation did theoretically have paved way for the on the methodologies suitable for the new media learning for the technology and design education. This is believed to stimulate further studies and context of lecturers on the opportunities brought about by the new media learning resources and enhance the daily practices in the design and technology education. Reference Bailey, C. J, and K. A Card. 2009. Effective Pedagogical Practices For Online Teaching: Perception Of Experienced Instructors. The Internet and Higher Education. Bush, Tim. 2018. "Exploring The Future Impact Of Technology On Teaching And Learning". The Guardian. https://www.theguardian.com/teacher-network/2012/sep/10/future-impact-technology-teaching-learning. Cramer, K. M, Collins K. R, and D Snider. 2007. The Virtual Lecture Hall: Utilisation, Effectiveness And Student PercEptions. The virtual lecture hall: Utilisation, effectiveness and student perceptions. Dumais,S Czerwinski,M 2001.Building Bridges from Theory to Practice Microsoft Research.In Proc.HCI International 2001 Vol.3 Futurelab Website,accessed at https://www.futurelab.org.uk/on01/07/06 Eynon, R. 2008. The use of the world wide web in learning and teaching in higher education: Reality and rhetoric. Innovations in Education and Teaching International, 45: 15-23 Joy, E. H. and Garcia, F. E. 2000. Measuring learning effectiveness: A new look at no-significant-difference findings. Journal of Asynchronous Learning Networks. Hearn,G Foth,M 2004.Action Research in the Design of New Media and ICT Systems.In Kwansah-Aidoo,K{ED}.Current Issue in Communication and Media Research. Frezzo, Dennis. 2014. "The Role Of Technology In The Education Of The Future". World Economic Forum. https://www.weforum.org/agenda/2017/05/science-of-learning/. Kimbell,R. 2005. Innovative Perfomance and Virtual Portfolios-a tale of two projects .Design and Technology Education : An International Journal . Lister,M.2003.New Media: A critical Introduction. Routledge UK,ISBN 04152237 Manovich,L.2001.The Language of New Media. The MITPress, Massachusettes. Means, B., Toyama, Y., Murphy, R., Bakia, M., and Jones, K. 2010. Evaluation of evidencebasedpractices in online learning: A meta-analysis and review of online learningstudies. Washington D.C.: U.S. Department of Education Office of Planning, Evaluation,and Policy Development. Sharples,M 2000 The Design of Personal Mobile Technologies for Lifelong Learning.Computers and Education Okita, Sandra. 2016. "Communication, Media And Learning Technologies Design | Teachers College ColumbiaUniversity".TeachersCollegeColumbiaUniversity. https://www.tc.columbia.edu/catalog/academics/departments/mathematics-science-and-technology/communication-media-and-learning-technologies-design/. Rouse, Margaret. 2015. "What Is Wiki? - Definition From Whatis.Com". Searchmicroservices. https://searchmicroservices.techtarget.com/definition/wiki. "Virtual Servers | IT Services - Staff | Loughborough University". 2014. Lboro.Ac.Uk. https://www.lboro.ac.uk/services/it/staff/specialist/virtualservers/.

Race Essays (1144 words) - Coeur DAlene People, Sherman Alexie

Expectations can alter a person?s ability to establish an outcome of choice. Society determines the role that every individual must adapt to in accordance to age, gender, sexual preference, race, ethnicity, and/or class. The struggle to define a unique entity can be overshadowed by the constant pressure to conform to the prototypical stereotype of human classification. A common example to this implementation is that Hispanics are lazy. A simple phrase like such can make the difference between surpassing the judgments and merely adjusting to life as a sluggish creature. In Sherman Alexie?s piece, Superman and Me, he excels the anticipated part portrayed by life?s discriminative system through the passion of obtaining knowledge from books. The author wanted the audience to be able to understand his view of equality by sharing his life story. He?s a Spokane Indian who grew up on the Spokane Indian Reservation in eastern Washington State to a low/middle-class family that consisted of a mother, father, older brother and three sisters (pg. 11). The intention of emplacing the information in his introduction paragraph is for the audience to appeal to culture; it establishes the background and the reliability of the author to connect with the reader. He organizes his piece in a chronological structure. The beginning sentences foreshadow an event of his life and it opens a sequential form of narrative arrangement. He could not recall exactly what issue or plot from the Superman comic book he had read, but he knew that he learned to read thanks to it (pg. 11). Yet he expresses that reading is not an enjoyment or an ability that is restricted to a high level of income or class by saying: He [author?s father] bought his books by the pound at Dutch?s Pawn Shop, Goodwill, Salvation Army, and Value Village. When he had extra money, he bought new novels at supermarkets, convenience stores and hospital gift shops. Our house was filled with books?. In a fit of unemployment-inspired creative energy, my father built a set of bookshelves and soon filled them with a random assortment of books about the Kennedy assassination, Watergate, the Vietnam War, and the entire twenty-three book series of the Apache westerns. My father loved books, and since I loved my father with an aching devotion, I decided to love books as well (pg. 12). Alexie?s argument against the discriminative eyes of the population begins to become stronger to detect in the middle of his piece of writing. This is an effective way to structure an essay. He reveals his past but does not intend to provide a clear purpose. It allows for credibility of the author, but also makes the reader to take sympathy and associate with his underlined ideals. This is an example of a planned way to appeal to pathos. An illustration can be found in the following sentence: ?Now, using this logic, I can see my change family as an essay of seven paragraphs: mother, father, older brother, the deceased sister, my younger twin sisters, and our adopted little brother? (pg 12). He starts to institute his voice about the main purpose of his literary work. The logic of his argument is that race and ethnicity can change views and victimize by labeling. He uses desired connotations and word phrasing to make his point across. As a child he was bright and taught himself to rea d. As advance as he was for a kindergartener, his brand as an Indian kept him from being congratulated. ?If he?d been anything but an Indian boy living on the reservation, he might have been called a prodigy, but he is an Indian boy living on the reservation and is simply an oddity? (pg. 13). In this sentence, the author speaks in a third-person voice to prevent from feeling the hurt of being painfully subjected to a lower standard. He used details that supported his intended effect. By calling smart Indians dangerous and stupid, he enforces the reader to comprehend the obscenities that are put upon a group of people without any knowledge of the individuals attached to these expressions. The author gives examples of ways that he experienced as a child in the following passage: They struggled with basic reading

War of 1812 - Fighting in 1813

War of 1812 - Fighting in 1813 1812: Surprises at Sea Ineptitude on Land | War of 1812: 101 | 1814: Advances in the North A Capital Burned Assessing the Situation In the wake of the failed campaigns of 1812, newly re-elected President James Madison was forced to reassess the strategic situation along the Canadian border. In the Northwest, Major General William Henry Harrison had replaced the disgraced Brigadier General William Hull and was tasked with re-taking Detroit. Diligently training his men, Harrison was checked at the River Raisin and unable to advance without American control of Lake Erie. Elsewhere, New England remained reluctant to play an active role in supporting the war effort making a campaign against Quebec an unlikely prospect. As a result, it was decided to focus American efforts for 1813 on achieving victory on Lake Ontario and the Niagara frontier. Success on this front also required control of the lake. To this end, Captain Isaac Chauncey had been dispatched to Sackets Harbor, NY in 1812 for the purpose of constructing a fleet on Lake Ontario. It was believed that victory in and around Lake Ontario would cut off Upper Cana da and open the way for an attack on Montreal. The Tide Turns at Sea Having achieved stunning success over the Royal Navy in a series of ship-to-ship actions in 1812, the small US Navy sought to continue its run of good form by attacking British merchant ships and remaining on the offensive. To this end, the frigate USS Essex (46 guns) under Captain David Porter, patrolled the South Atlantic scooping up prizes in late 1812, before rounding Cape Horn in January 1813. Seeking to strike the British whaling fleet in the Pacific, Porter arrived at Valparaiso, Chile in March. For the remainder of the year, Porter cruised with great success and inflicted heavy losses on British shipping. Returning to Valparaiso in January 1814, he was blockaded by the British frigate HMS Phoebe (36) and sloop of war HMS Cherub (18). Fearing that additional British ships were en route, Porter attempted to break out on March 28. As Essex exited the harbor, it lost its main topmast in a freak squall. With his ship damaged, Porter was unable to return to port and soon brought to action by the British. Standing off Essex, which was largely armed with short-range carronades, the British pounded Porters ship with their long guns for over two hours ultimately forcing him to surrender. Among those captured on board was young Midshipman David G. Farragut who would later lead the Union Navy during the Civil War. While Porter was enjoying success in the Pacific, the British blockade began to tighten along the American coast keeping many of the US Navys heavy frigates in port. While the effectiveness of the US Navy was hampered, hundreds of American privateers preyed upon British shipping. During the course of the war, they captured between 1,175 and 1,554 British ships. One ship that was at sea early in 1813 was Master Commandant James Lawrences brig USS Hornet (20). On February 24, he engaged and captured the brig HMS Peacock (18) off the coast of South America. Returning home, Lawrence was promoted to captain and given command of the frigate USS Chesapeake (50) at Boston. Completing repairs to ship, Lawrence prepared to put to sea in late May. This was hastened by the fact that only one British ship, the frigate HMS Shannon (52), was blockading the harbor. Commanded by Captain Philip Broke, Shannon was a crack ship with a highly trained crew. Eager to engage the American, Broke issued a cha llenge to Lawrence to meet him in battle. This proved unnecessary as Chesapeake emerged from the harbor on June 1. Possessing a larger, but greener crew, Lawrence sought to continue the US Navys streak of victories. Opening fire, the two ships battered each other before coming together. Ordering his men to prepare to board Shannon, Lawrence was mortally wounded. Falling, his last words were reputedly, Dont give up the Ship! Fight her till she sinks. Despite this encouragement, the raw American sailors were quickly overwhelmed by Shannons crew and Chesapeake was soon captured. Taken to Halifax, it was repaired and saw service in the Royal Navy until being sold in 1820. We Have Met the Enemy... As American naval fortunes were turning at sea, a naval building race was underway on the shores of Lake Erie. In an attempt to regain naval superiority on the lake, the US Navy began construction of two 20-gun brigs at Presque Isle, PA (Erie, PA). In March 1813, the new commander of American naval forces on Lake Erie, Master Commandant Oliver H. Perry, arrived at Presque Isle. Assessing his command, he found that there was a general shortage of supplies and men. While diligently overseeing the construction of the two brigs, named USS Lawrence and USS Niagara, Perry traveled to Lake Ontario in May 1813, to secure additional seamen from Chauncey. While there, he collected several gunboats for use on Lake Erie. Departing from Black Rock, he was nearly intercepted by the new British commander on Lake Erie, Commander Robert H. Barclay. A veteran of Trafalgar, Barclay had arrived at the British base of Amherstburg, Ontario on June 10. Though both sides were hampered by supply issues they worked through the summer to complete their fleets with Perry finishing his two brigs and Barclay commissioning the 19-gun ship HMS Detroit. Having gained naval superiority, Perry was able to cut the British supply lines to Amherstburg forcing Barclay to seek battle. Departing Put-in-Bay on September 10, Perry maneuvered to engage the British squadron. Commanding from Lawrence, Perry flew a large battle flag emblazoned with his friends dying command, Dont Give Up the Ship! In the resulting Battle of Lake Erie, Perry won a stunning victory that saw bitter fighting and the American commander compelled to switch ships midway through the engagement. Capturing the entire British squadron, Perry sent a brief dispatch to Harrison announcing, We have met the enemy and they are ours. 1812: Surprises at Sea Ineptitude on Land | War of 1812: 101 | 1814: Advances in the North A Capital Burned 1812: Surprises at Sea Ineptitude on Land | War of 1812: 101 | 1814: Advances in the North A Capital Burned Victory in the Northwest As Perry was constructing his fleet through the first part of 1813, Harrison was on the defensive in western Ohio. Constructing a major base at Fort Meigs, he repelled an attack led by Major General Henry Proctor and Tecumseh in May. A second attack was turned back in July as well as one against Fort Stephenson (August 1). Building his army, Harrison was ready to go on the offensive in September following Perrys victory on the lake. Moving forward with his Army of the Northwest, Harrison sent 1,000 mounted troops overland to Detroit while the bulk of his infantry was transported there by Perrys fleet. Recognizing the danger of his situation, Proctor abandoned Detroit, Fort Malden, and Amherstburg and began retreating east (Map). Retaking Detroit, Harrison began pursuing the retreating British. With Tecumseh arguing against falling back, Proctor finally turned to make a stand along the Thames River near Moraviantown. Approaching on October 5, Harrison assaulted Proctors position during the Battle of the Thames. In the fighting, the British position was shattered and Tecumseh killed. Overwhelmed, Proctor and a few of his men fled while the majority were captured by Harrisons army. One of the few clear cut American victories of the conflict, the Battle of the Thames effectively won the war in the Northwest for the United States. With Tecumseh dead, the threat of Native American attacks subsided and Harrison concluded an armistice with several tribes at Detroit. Burning a Capital In preparation for the main American push at Lake Ontario, Major General Henry Dearborn was ordered to position 3,000 men at Buffalo for a strike against Forts Erie and George as well as 4,000 men at Sackets Harbor. This second force was to attack Kingston at the upper outlet of the lake. Success on both fronts would sever the lake from Lake Erie and the St. Lawrence River. At Sackets Harbor, Chauncey had rapidly constructed a fleet that had wrested naval superiority away from his British counterpart, Captain Sir James Yeo. The two naval officers would conduct a building war for the remainder of the conflict. Though several naval engagements were fought, neither was willing to risk their fleet in a decisive action. Meeting at Sackets Harbor, Dearborn and Chauncey began to have misgivings about the Kingston operation despite the fact that the objective was only thirty miles away. While Chauncey fretted about possible ice around Kingston, Dearborn was concerned about the size of the Br itish garrison. Instead of striking at Kingston, the two commanders instead elected to conduct a raid against York, Ontario (present-day Toronto). Though of minimal strategic value, York was the capital of Upper Canada and Chauncey had intelligence that two brigs were under construction there. Departing on April 25, Chaunceys ships carried Dearborns troops across the lake to York. Under the direct control of Brigadier General Zebulon Pike, these troops landed on April 27. Opposed by forces under Major General Roger Sheaffe, Pike succeeded in taking the town after a sharp fight. As the British retreated, they detonated their powder magazine killing numerous Americans including Pike. In the wake of the fighting, American troops began looting the town and burned the Parliament Building. After occupying the town for a week, Chauncey and Dearborn withdrew. While a victory, the attack on York did little to alter the strategic outlook on the lake and behavior of the American forces would influence British actions the following year. Triumph and Defeat Along the Niagara Following the York operation, Secretary of War John Armstrong chastised Dearborn for failing to accomplish anything of strategic value and blamed him for Pikes death. In response, Dearborn and Chauncey began shifting troops south for an assault on Fort George in late May. Alerted to this fact, Yeo and the Governor General of Canada, Lieutenant General Sir George Prevost, made immediate plans to attack Sackets Harbor while American forces were occupied along the Niagara. Departing Kingston, they landed outside of the town on May 29 and moved to destroy the shipyard and Fort Tompkins. These operations were quickly disrupted by a mixed regular and militia force led by Brigadier General Jacob Brown of the New York militia. Surrounding the British beachhead, his men poured heavy fire into Prevosts troops and compelled them to withdraw. For his part in the defense, Brown was offered a brigadier generals commission in the regular army. At the other end of the lake, Dearborn and Chauncey moved forward with their attack on Fort George. Again delegating operational command, this time to Colonel Winfield Scott, Dearborn watched as American troops conducted an early morning amphibious assault on May 27. This was supported by a force of dragoons crossing the Niagara River upstream at Queenston which was tasked with cutting off the British line of retreat to Fort Erie. Clashing with Brigadier General John Vincents troops outside of the fort, the Americans succeeded in driving off the British with the aid of naval gunfire support from Chaunceys ships. Forced to surrender the fort and with the route south blocked, Vincent abandoned his posts on the Canadian side of the river and retreated west. As a result, American troops crossed the river and occupied Fort Erie (Map). 1812: Surprises at Sea Ineptitude on Land | War of 1812: 101 | 1814: Advances in the North A Capital Burned 1812: Surprises at Sea Ineptitude on Land | War of 1812: 101 | 1814: Advances in the North A Capital Burned Having lost the dynamic Scott to a broken collarbone, Dearborn ordered Brigadier Generals William Winder and John Chandler west to pursue Vincent. Political appointees, neither possessed significant military experience. On June 5/6, Vincent counterattacked at the Battle of Stoney Creek and succeeded in capturing both generals. On the lake, Chaunceys fleet had departed for Sackets Harbor only to be replaced by Yeos. Threatened from the lake, Dearborn lost his nerve and ordered a withdrawal to a perimeter around Fort George. The situation worsened on June 24, when an American force under Lieutenant Colonel Charles Boerstler was crushed at the Battle of Beaver Dams. For his weak performance, Dearborn was recalled on July 6 and replaced with Major General James Wilkinson. Failure on the St. Lawrence Generally disliked by most officers in US Army for his prewar intrigues in Louisiana, Wilkinson was instructed by Armstrong to strike at Kingston before moving down the St. Lawrence. In doing so he was to link up with forces advancing north from Lake Champlain under Major General Wade Hampton. This combined force would in turn attack Montreal. After stripping the Niagara frontier of most of its troops, Wilkinson prepared to move out. Finding that Yeo had concentrated his fleet at Kingston, he decided to make only a feint in that direction before advancing down the river. To the east, Hampton began moving north toward the border. His advance was hampered by the recent loss of naval superiority on Lake Champlain. This forced him to swing west to the headwaters of the Chateauguay River. Moving downstream, he crossed the border with around 4,200 men after the New York militia refused to leave the country. Opposing Hampton was Lieutenant Colonel Charles de Salaberry who possessed a mixed force of around 1,500 men. Occupying a strong position approximately fifteen miles below the St. Lawrence, de Salaberrys men fortified their line and waited for the Americans. Arriving on October 25, Hampton surveyed the British position and attempted to flank it. In a minor engagement known as the Battle of the Chateauguay, these efforts were repulsed. Believing the British force to be larger than it was, Hampton broke off the action and returned south. Moving forward, Wilkinsons 8,000-men force left Sackets Harbor on October 17. In poor health and taking heavy doses of laudanum, Wilkinson pushed downstream with Brown leading his vanguard. His force was pursued by an 800-man British force led by Lieutenant Colonel Joseph Morrison. Tasked with delaying Wilkinson so additional troops could reach Montreal, Morrison proved an effective annoyance to the Americans. Tired of Morrison, Wilkinson dispatched 2,000 men under Brigadier General John Boyd to attack the British. Striking on November 11, they assaulted the British lines at the Battle of Cryslers Farm. Repulsed, Boyds men were soon counterattacked and driven from the field. Despite this defeat, Wilkinson pressed on toward Montreal. Reaching the mouth of the Salmon River and having learned that Hampton had retreated, Wilkinson abandoned the campaign, re-crossed the river, and went into winter quarters at French Mills, NY. The winter saw Wilkinson and Hampton exchange letters with Arm strong over who was to blame for the campaigns failure. A Dismal End As the American thrust towards Montreal was coming to an end, the situation on the Niagara frontier reached a crisis. Stripped of troops for Wilkinsons expedition, Brigadier General George McClure decided to abandon Fort George in early December after learning that Lieutenant General George Drummond was approaching with British troops. Retiring across the river to Fort Niagara, his men burned the village of Newark, ON before departing. Moving into Fort George, Drummond began preparations to assault Fort Niagara. This moved forward on December 19 when his forces overwhelmed the forts small garrison. Outraged over the burning of Newark, British troops moved south and razed Black Rock and Buffalo on December 30. While 1813 had started with great hope and promise for the Americans, the campaigns on the Niagara and St. Lawrence frontiers met with failure similar to those of the year before. As in 1812, the smaller British forces had proved adept campaigners and the Canadians showed a willingness to fight to protect their homes rather than throw off the yoke of British rule. Only in the Northwest and Lake Erie did American forces achieve an undisputed victory. While the triumphs of Perry and Harrison helped bolster national morale, they occurred in arguably the least important theater of the war as victory on Lake Ontario or the St. Lawrence would have caused British forces around Lake Erie to whither on the vine. Forced to endure another long winter, the American public was subjected to a tightening blockade and the threat of increased British strength in the spring as the Napoleonic Wars neared an end. 1812: Surprises at Sea Ineptitude on Land | War of 1812: 101 | 1814: Advances in the North A Capital Burned

Make Invisible Ink Using Lemon Juice

Make Invisible Ink Using Lemon Juice Use this easy recipe to make invisible ink. It only takes a few minutes to complete!  Lemon juice is acidic and weakens paper. When  paper  is heated, the remaining acid turns the writing  brown before discoloring the paper. Ingredients You only need a few simple materials to make invisible ink: Lemon or Lemon JuiceSunlight or Heat SourcePaperPaintbrush or Stick How to Make Invisible Ink Squeeze lemons to obtain their juice or obtain bottled lemon juice.Use the juice as ink by applying it to a stick or paintbrush and writing on paper.Allow the paper to dry.When you are ready to read your invisible message, hold the paper up to sunlight, a light bulb (recommended), or another heat source.The heat will cause the writing to darken to a pale brown, so your message can now be read.Another way to read the message is to put salt on the drying ink. After a minute, wipe the salt off and color over the paper with a wax crayon to reveal the message. Useful Tips Experiment with other juices. White wine, orange juice, vinegar, and apple juice all work well, too.A cotton swab makes an excellent disposable paintbrush.The writing turns brown because the weakened paper burns before the rest of the paper. Be careful not to overdo your heating and ignite the paper!

I Hate To See That Evening Sun Go Down Essay Example | Topics and Well Written Essays - 500 words

I Hate To See That Evening Sun Go Down - Essay Example Choat family live in Meecham’s house having been given the lease agreement by his son. Upon arrival at the house, Meecham is amazed that somebody is living in his apartment. In a bid to own back his house, he takes up events to prove this point. When Meecham learns that Mr. Choat dislikes dog barks, he get a dog from an old friend and allows it to distract Choat. The drama that unfolds regarding the dog leads to it death. When Choat rests thinking that he has solved the problem, the true nature and the inspiration Meecham has to get rid of Choat from his compound (Gay). It becomes evident when he brings on a dog sculpture in place of the dead dog. Meecham’s son knows his father is affected psychologically after the death of his mother. The reason he recommends Meecham to stay in a nursing home is to keep the society at peace. Meecham is a kind of a man who rests at nothing until he achieves set goal. The work is a masterpiece well recorded and executed. The play has a simple plot bringing out the encounters vividly. Simple as it is the title is spelled out in every other line that precedes the story (Gay). Meecham wants his house back but in reality, nothing brings him joy anymore on earth. Everything else seems to oppose his will to live. It is evident in the work when he plays a song â€Å"†¦Ã¢â‚¬ ¦I hate to see the sun goes down..† He hates death yet he is willing to go that path to prove he wants his home back. Understanding the law and the presence of the police, Meecham desires to use that route to get the attention of his son to allow him get back the house. The efforts are fruitless. On the other hand, Meecham’s son persuades him to go back to the nursing him with the promise of getting the home back. It does not dampen his spirit (Gay). It drives him into a state of insanity because the incidences that seemed a fight for a better life back were proved by death.

Case Study Essay Example | Topics and Well Written Essays - 500 words - 41

Case Study - Essay Example The company’s four strategies – availability, affordability, acceptability, and activation – provide manufacturing flexibility that allows the broadening of the product portfolio while pursuing the most cost effective route to market for order taking and delivery to customers. Information technology is one of the key drivers to an efficient supply chain management. In 2005, the CCHBC invested heavily in technology applications by introducing a single largest and the most successful roll-out of SAP–based Advanced Planning Optimizer (APO). This has enabled CCHBC to optimize and coordinate operations within its whole network and across borders by consolidating the best practices on a single, standard enterprise platform. This platform facilitates alignment of supply chain and demand planning, which is effective for efficient sales and operation planning. Information technology has led to the creation of cost saving opportunities and leadership in the field of fast-selling goods. CCHBC can bring about integration in the supply chain by outsourcing some of its operations internally and externally. Internally, the company can outsource goods or services within its supply network. The company should be keen on the decision which goods or services it seeks to outsource for effective integration. In the process of business outsourcing, the company should seek to regulate the period of outsource because this can lead to the loss of in-house expertise. Externally, the company can seek to outsource globally. Most organizations seek this kind of business outsourcing because of the low costs and skills available internationally. Global outsourcing enables the purchasers to tap into technological expertise that may not be available in their native countries. It also creates a global process network amongst its suppliers, which, in turn, creates a pool of promising synergies to increase their

Perfect competition Essay Example for Free

Perfect competition Essay A profit maximiser increases output until MC=MR at Q1. The intersection of MC with MR gives the profit maximising level of output. The intersection of MC with MR gives the profit maximising level of output. To find the market price one must project up from Q1 to the demand curve and across the vertical price axis, P1. Consumers are willing to pay P1 for Q1. Unit costs are only P2 so the firm is making an abnormal profit of (P1-P2)*Q1. The four key characteristics of monopoly are: (1) a single firm selling all output in a market, (2) a unique product, (3) restrictions on entry into and exit out of the industry, and more often than not (4) specialized information about production techniques unavailable to other potential producers. These four characteristics mean that a monopoly has extensive (boarding on complete) market control. Monopoly controls the selling side of the market. If anyone seeks to acquire the production sold by the monopoly, then they must buy from the monopoly. This means that the demand curve facing the monopoly is the market demand curve. They are one and the same. The characteristics of monopoly are in direct contrast to those of perfect competition. A perfectly competitive industry has a large number of relatively small firms, each producing identical products. Firms can freely move into and out of the industry and share the same information about prices and production techniques. Single supplier: The essence of a monopoly is a market controlled by a single seller. The most important aspect of being a single seller is that the monopoly seller IS the market. The market demand for a good IS the demand for the output produced by the monopoly. This makes monopoly a price maker, rather than a price taker. Unique Product: To be the only seller of a product, however, a monopoly must have a unique product. There are no close substitutes. A monopoly is an ONLY seller of a UNIQUE product. Barriers to Entry and Exit : A monopoly is generally assured of being the ONLY firm in a market because of assorted barriers to entry. Some of the key barriers to entry are: (1) government license or franchise, (2) resource ownership, (3) patents and copyrights, (4) high start-up cost, and (5) decreasing average total cost. A monopoly might also face barriers to exiting a market. If government deems that the product provided by the monopoly is essential for well-being of the public, then the monopoly might be prevented from leaving the market; Specialized Information Monopoly is commonly characterized by control of information or production technology not available to others. This specialized information often comes in the form of legally-established patents, copyrights, or trademarks. It could be a secret recipe or formula. Perhaps it is a unique method of production. While these create legal barriers to entry they also indicate that information is not perfectly shared by all. Natural Monopoly Sometimes markets become monopolies simply because it is more cost effective to have one firm serving an entire market than it is to have a number of smaller firms competing with one another. Firms whose economies of scale are virtually unlimited are known as natural monopolies, and the goods they produce are referred to as club goods. These firms come to be monopolies because their size and position makes it impossible for new entrants to compete on price. Natural monopolies are usually found in industries with high fixed costs and low marginal costs of operation, such as cable television, telephone, and internet providers. Legal Monopoly Sometimes a government will pass laws reserving a specific trade, product or service for government agencies. For example, many times a government agency will be in charge of running water. The legal barriers that are put up prevent other companies from competing with the government. Technological monopoly occurs when the good or service the company provides is has legal protection in the form of a patent or copyright. For example, if a company develops and patents a drug to cure brain cancer, that company has a legal monopoly over that drug.? Arguments for monopoly : The beneficial effects of economies of scale, economies of scope, and cost complementaries on price and output may outweigh the negative effects of market power. Encourage innovation.

Beam-Beam Effect :: essays research papers

Beam-beam effect, or beam-beam interaction, is a recent research being conducted over many areas throughout the world, from European laboratories to American Institutes. Basically the issue involves the passing through of proton bunches which results in many different types of effect, sometimes including the unexpected. Aside from the shooting of particles across one another, usually the collision rate of the protons generates a certain amount of energy. Today, the issue is to focus on modifying new colliders to enhance the effectiveness of the machines. The study of the beam-beam effect involves particle colliders which determines the collision rate of protons. One of the commonly used collider is the LHC, which stands for Large Hadron Collider. The LHC is an accelerator which brings protons and ions into collisions at higher energies than ever achieved before. This will allow scientists to penetrate still further into the structure of matter and recreate the conditions prevailing in the early universe, just after the "big bang". It is represented by a thick gaussian lens, and the ring is described by a 9th-order Taylor map. At the single-particle level we compare the dynamic aperture with and without the beam-beam effect. At the multiparticle level, using a "strong-strong" description of the beam-beam interaction, we compare the collision rate with a linear lattice map and with the full nonlinear map. The LHC is being used at CERN, the world's largest physics center for particle physics exploring what matter is made of, and what forces hold it together. Many different models for this effect have been conducted before, but most of them often ignored longitudinal motions of the particles, meaning that they only look for steady-state solutions, or assumed one beam contained a larger number of particles. These are usually known as "weak-strong" simulations. The LHC being developed is a "strong-strong" simulation in that it treats both beams equally and allows them to have arbitrary relative strengths. It is dynamic in that it models the motion on a turn-by-turn basis looking for coherent oscillations in the beam shape. It uses a variety of methods for computing the electric fields so that it can run as quickly as possible in each situation it encounters. Inside the LHC, usually there is a storage ring acting as accelerator that collide the bunches of particles repeatedly by storing the bunches in the collider throughout a certain amount of time. When shooting out the particles, the collider aims for a very high collision rate, or luminosity.

Positive N Negative Western Influence Essay

Her strength. For most of the Indian public perception, western culture is just a set of western clothes, discos, parties and other things that are ‘hostile to morality’, but in reality western culture totally embodies another realm as opposed to the popular view. One shouldn’t say it straightaway that bikinis, jeans, pornography is all that western culture offers us before having, at least, a brief study about the western culture that it rightfully deserves with dignity. Actually western culture is based on rationality and respect for the human life. Even Indian culture has its evils. Did anyone even mentioned discrimination on caste while mention ‘greatness of Indian culture’? Isn’t that an inherent problem of Indian Culture? And let us remind that such evils were prevalent in the society in the past in the forms of brutal rituals like sati, child marriage etc that were later abolished by the British. The latter is a clear example of esteem that western society gives to the human life, something that is clearly evident in the statistics of life expectancy in some western countries. Although western culture also has its demerits but it doesn’t makes sense just to make mockery of it saying ‘its polluting our culture’. Culture is certainly not decaying. In India we call adoption of western culture as decay of our own culture. But whatever we are adopting is totally for the convenience of the work we do. Lets take example of women police, she has to be active and fast in her work. Hence shirt-pant is the best uniform which will prove convenient for her. Thus, culture can be best defined as running water i.e. to adopt newer changes and continue its flow. If culture sticks to its place like stagnant water, its obvious that people will run away from the decaying and offensive smelling pond. Thus, our culture is on a right path and its modernization should not be taken as its decay. Culture means way of living, way of loving, way of treating, way of dressing, way of receiving, way of sharing, way of respect towards human values. According to modern life style women are equal as men. Girls kids are considered as the boons. Gandhiji has rightly said that, † keep the doors and windows of your house open to allow the breeze to enter freely but take care that you will not fly away to that wind†. According to the great philosopher ALBERT TOYNBEAN â€Å"IF THE WORLD CIVILIZATION WOULD HAVE TO EXIST THEY WILL HAVE TO LOOK LIKE THE INDIAN WAY†. GOOD EFFECTS are that it has abolished inequality, sati system, dowry system, caste system etc from our society. It has introduced euality in the society because of which nobody is treated as inferior and superior.it has introduced democracy,integrity etc in our society. BAD EFFECTS are that it has changed our dressing style, our food habits and also our young generation no longer respect their elders.It has introduced corruption in our society and many other bad things that haS destroyed our culture. Casteism, dowry, sati system which was predominant in our society since historic times have now been removed upto great extent from modern day society due to influence of western culture. But neither of the things mentioned above was part of our culture. It was the wrong interpretation of our religious texts which paved for these evils. So, the culture which we were violating since historic times we became aware off due to influence of other culture.

Harding Plastic Molding Company

On January 11, 1975, the finance committee of Harding Plastic Molding Company (HPMC) met to consider eight capital budgeting projects. Present at the meeting were Robert L. Harding, President and founder, Susan Jorgensen, comptroller, and Chris Woelk, head of research & development. Over the past five years this committee has met every month to consider and make final judgment on all proposed capital outlays brought up for review during the period. Harding Plastic Molding Company was founded in 1954 by Robert L. Harding to produce plastic parts and molding for the Detroit automakers.For the first 10 years of operations, HPMC worked solely as a subcontractor for the automakers, but since then has made strong efforts to diversify in an attempt to avoid the cyclical problems faced by the auto industry. By 1970 this diversification attempt had led HPMC into the production of over 1000 different items, including kitchen utensils, camera housings, phonographic and recording equipment. It a lso led to an increase in sales of 500 percent during 1964 to 1974 prod. As this dramatic increase in sales was paralleled by a corresponding increase in production volume, HPMC was forced, in late 1973, to expand production facilities.This plant and equipment expansion involved capital expenditure of approximately Rs. 10. 5 million and resulted in an increase of production capacity of about 40 percent. Because of this increased production capacity, HPMC has made a concerted effort to attract new business, and consequently, has recently entered into contracts with a large toy firm and a major discount department store chain. While non-automotive related business has grown significantly, it still only represents 32 percent of HPMC’s overall business.Thus, HPMC has continued to solicit non-automotive business, and as a result of this effort and its internal research and development, the firm has four sets of mutually exclusive projects to consider at this month’s finance committee meeting. Over the past 10 years, HPMC’s capital budgeting approach has evolved into a somewhat elaborate procedure in which new proposals are categorized into three areas – profit, research and development and safety. Projects falling into the profit or research and development area are evaluated by using present value techniques.Assuming a 10% opportunity cost, those falling into the safety classification are evaluated in a more subjective framework. Although research and development projects have to receive favorable results from the present value criteria, there is also a total dollar limit assigned to projects of this category, typically running about Rs. 750,000 per year. This limitation was imposed by Harding primarily because of the limited availability of quality researchers in the plastics industry. Harding felt that if more funds than this were allocated, â€Å"We simply couldn’t find the manpower to administer them properly†.The bene fits derived from safety projects, on the other hand, are not in terms of cash flows; hence, present value methods are not used at all in the evaluation. The subjective approach used to evaluate safety projects is a result of the pragmatically difficult task of quantifying the benefits from these projects into dollar terms. Thus, these projects are subjectively evaluated by a management worker committee with a limited budget. All eight projects to be evaluated in January are classified as profit projects. The first set of projects listed on the meeting’s agenda for examination involves the utilization of HPMC’s precision equipment.Project A calls for the production of vacuum containers for thermos bottles produced for large discount hardware chain. The containers would be manufactured in five different size and colour combination. This project would be carried out over a three-year period, for the sales. Project B involves the manufacture of inexpensive photographic eq uipment for a national photography outlet. Although HPMC currently has excess plant capacity, both of these projects would utilize precision equipment of which the excess capacity is limited.Thus adopting either project would tie up all precision facilities. In addition, the purchase of new equipment would be both prohibitively expensive and involve a time delay of approximately two years. Thus making these projects mutually exclusive. (The cash flows associated with these two projects are given in exhibit-1) Exhibit 1: CASH FLOWS |Year |Project-A |Project-B | |0 |-75,000 |-75,000 | |1 |10,000 |43,000 | |2 |30,000 |43,000 | |3 |100,000 |43,000 | |Year |Project-C |Project-D | |0 | -8,000 |-20,000 | |1 |11,000 | 25,000 | Exhibit 2: Cash FlowsThe second set of projects involves renting, computer facilities, over a one-year period to aid in customer billing and perhaps inventory control. Project C entails the evaluation of a customer billing system proposed by Advanced Computer Corporat ion. Under this system, all of the bookkeeping and billing presently being done by HPMC’s accounting dept. would now be done by Advanced. In addition to saving cost involved in book keeping, Advanced would provide a more efficient billing system and do a credit analysis of delinquent customers, which would be used in the future for in-depth credit analysis.Project D is proposed by International Computer Corporation and includes a billing system similar to that offered by Advanced, and, in addition, an inventory control system that will keep track of all raw materials and parts in stock and reorder when necessary, thereby reducing the likelihood of material stock outs, which has become more and more frequent over the past three years. (The cash flows for these projects are given in exhibit-2).Exhibit 3: Cash Flows |Year |Projects-E |Project-F | |0 |-30,000 |-271,500 | |1 |210,000 |100,000 | |2 | |100,000 | |3 | |100,000 | |4 | |100,000 | |5 | |100,000 | |6 | |100,000 | |7 | |1 00,000 | 8 | |100,000 | |9 | |100,000 | |10 | |100,000 | The third decision that faces the financial directors of HPMC involves a newly developed and patented process for molding hard plastics. HPMC can either manufacture or market the equipment necessary to mold such plastics or they can sell the patent rights to Polyplastics Incorporated, the world’s largest producers of plastic products. (The cash flows for project E and F are shown in exhibit-3). At present, the process has not been fully tested, and if HPMC is going to market it itself, it will be necessary to compute this testing and begin production of plant facilities immediately.On the other hand, selling these patent rights to Polyplastics would involve only minor testing and refinements, which could be completed within the year. Thus, a decision on the proper course of action is needed immediately. The final set of projects up for consideration revolved around replacement of some of the machinery. HPMC can go in on e of the two directions. Project G suggests the purchase and installation of moderately priced, extremely efficient equipment with an expected life of 5 years; project H advocates the purchase of a similarly priced, although less efficient machine with life expectancy of 10 years.The cash flows for these alternatives are shown in exhibit-4) As the meeting opened, debate immediately centered on the most appropriate method for evaluating all of the projects. Harding suggested that since the projects to be considered were mutually exclusive, perhaps their usual capital budgeting criteria of net present value was inappropriate. He felt that, in examining these projects, perhaps they should be more concerned with relative profitability of some measure of yield.Both Jorgensen and Woelk agreed with Harding’s point of view, with Jorgensen advocating a profitability index approach and Woelk preferring the use of the profitability index would provide a benefit-cost ratio, directly impl ying relative profitability. Thus, they merely need to rank these projects and select those with the highest profitability index. Woelk agreed with Jorgensen’s point of view but suggested that the calculation of an internal rate of return would also give a measure of profitability and perhaps be somewhat easier to interpret.To settle the issue Harding stated that the NPV, PI and IRR approaches would necessarily yield the same ranking order. EXHIBIT-4: Cash Flows |Year |Project-G |Project-H | |0 |-500,000 |-500,000 | |1 |225,000 |150,000 | |2 |225,000 |150,000 | |3 |225,000 |150,000 | |4 |225,000 |150,000 | |5 |225,000 |150,000 | |6 | |150,000 | |7 | |150,000 | |8 | |150,000 | |9 | |150,000 | |10 | |150,000 | From here the discussion turned to an appropriate approach to the problem of differing lives among mutually exclusive projects E and F and projects G and H.Woelk argued that there really was not a problem here at all, that as all of the cash flows from these projects can be determined, any of the discounted cash flows methods of capital budgeting will work well, Jorgensen, on the other hand, argued that although this was true, she felt that some compensation should be made for the fact that the projects being considered did not have equal lives. HARDING PLASTIC MOLDING COMPANY QUESTIONS 1) Was Harding correct in stating that the NPV, PI and IRR necessarily will yield the same ranking order? Under what situations might the NPV, PI, and IRR methods provide different rankings? Why is it possible? ) What are the NPV, PI and IRR for projects A and B? What has caused the ranking conflicts?Should project A or B be chosen? Might your answer change if project B is a typical project in the plastic molding industry? For example, if projects for HPMC generally yield approximately 12 percent is it logical to assume that he IRR for project is of approximately 33 percent is a correct calculation for ranking purposes? (Hint: Examine the reinvestment assumption rate ) 3) What are the NPV, PI and IRR for projects C and D? Should projects C or D be chosen? Does your answer change if these projects are considered under a capital constraint?What return on the marginal Rs. 12,000 not used in project C is necessary to make one indifferent between these projects under a capital rationing situation? 4) What are the NPV, PI and IRR for projects E and F? Are these projects comparable even though they have unequal lives? Why? Which project should be chosen? Assume these projects are not considered under a capital constraint. 5) What are the NPV, PI and IRR for projects G and H? Are these projects comparable even though they have unequal lives? Which project should b e chosen? Assume that these projects are not considered under a capital constraint.